About The Marketing Quarterback

The Marketing Quarterback was built to take the guesswork out of marketing. Whether you're an SMB owner trying to grow your business or a B2B marketer navigating complex strategies, I provide clear frameworks, actionable playbooks, and expert guidance to help you execute with confidence. My approach is designed to eliminate wasted time, optimize resources, and drive real results, so you can focus on scaling your business and making marketing a true growth driver.

Susan Farrell

  • Founder, The Marketing Quarterback

  • Transformative B2B Marketing Executive

  • SMB Marketing Coach

With nearly 20 years of experience in B2B marketing, I’ve led demand generation, sales alignment, and marketing operations for global SaaS and fintech companies. As a former CMO and VP of Marketing, I’ve built high-performing teams, scaled businesses to $100M+ ARR, and optimized marketing strategies for efficiency and impact. My expertise spans campaign execution, data-driven decision-making, and creating scalable marketing frameworks that drive measurable results.

Along the way, I’ve also consulted with small businesses, helping them develop practical, effective marketing strategies tailored to their resources and goals. Now, through The Marketing Quarterback, I bring my experience to help businesses and marketers execute winning strategies with clarity, confidence, and efficiency.

What I Believe…

About SMB Marketing

Marketing shouldn’t be overwhelming—especially for SMB owners who have businesses to run. While you don’t need to be a marketing expert, you do need the confidence and knowledge to make the right decisions for your business. That’s where I come in.

I provide a clear framework, simplified templates, and practical guidance—giving you just the right level of marketing expertise without unnecessary complexity. My goal is to help you build a strong foundation, activate the right channels, and confidently manage your marketing day-to-day without second-guessing where to focus your efforts.

More than just marketing support, I want to give SMB owners back their time, stop wasted budgets on the wrong investments, and free up mental capacity to focus on the parts of their business that matter most. With the right structure in place, marketing becomes an asset, not a stressor.

My goal is to set you up so that with just a mid-year check-in and an annual strategy session, you can stay on track—while knowing I’m here to help when you’re ready to expand into new channels or evolve your brand.

About B2B Marketing

Marketing isn’t just about campaigns and data—it’s about navigating the challenges no one prepares you for. Over my 20-year career, I’ve learned that success in B2B marketing isn’t just about strategy and execution; it’s about advocating for yourself, cutting through red tape, getting buy-in, and finding ways to get what you need—even when it feels like no one is listening.

I created The Marketing Quarterback to share the real-world lessons that aren’t taught in courses or playbooks (until now!)—from working more efficiently and managing internal politics to aligning with sales, making the most of your resources, and driving results with limited budgets. My goal is to help marketers not just get more done, but get more satisfaction out of their roles by feeling empowered, respected, and confident in their impact.

Through practical frameworks, strategic insights, and actionable advice, I help marketers take control of their careers, build stronger relationships, and turn marketing into a true business driver—without the frustration that too often comes with corporate marketing.

Values

  • Impact

    Marketing should drive real, measurable results. Every strategy and execution should contribute to business growth and success.

  • Clarity

    Clear messaging, structured frameworks, and data-driven insights help businesses make confident marketing decisions.

  • Empowerment

    Providing marketers and business owners with the tools, knowledge, and coaching to grow and succeed.

  • Adaptability

    Staying ahead of industry trends, optimizing strategies, and embracing change to ensure long-term success.

What People Are Saying

“Susan's ability to reimagine demand generation strategies, coupled with her adept leadership, made a remarkable impact on our organizational success at Dow Jones, eMoney and Caseware. Susan's expertise in leveraging all aspects of brand, demand, PR, influencer networking, events and her strong collaboration with sales, streamlined our acquisition processes, increased ROI and enhanced overall marketing efficiency. ”

— Laura van der Leeuw

“Susan transformed our marketing by defining customer personas, enabling targeted strategies. Her guidance on digital presence enhanced audience connection, driving brand growth and measurable results.”

— Tracy David

“Susan’s strategic vision was clear in every detail, from meticulous planning to innovative promotional methods, significantly enhancing our event impact and ROI. Her excellence as a manager was unmatched; she genuinely cared about her team's success. She motivated and guided cross-functional teams, fostering a collaborative and high-performance culture. Susan’s relentless dedication to excellence and her visionary approach consistently delivered superb results, making her an invaluable leader within our organization.”

— Daniel Pelesko