On-Demand Courses Launching in June 2025!
Great marketing isn’t just about ideas—it’s about execution. Our courses at The Marketing Quarterback are designed for B2B marketers who want to build smarter strategies, optimize demand generation, and drive real business impact. Whether you're refining your messaging, enhancing campaign performance, or aligning sales and marketing, these hands-on courses give you the playbook to win. Learn from real-world examples, proven frameworks, and actionable insights to take your marketing to the next level.
12 Key Campaign Essentials You Can’t Overlook
4-COURSE SERIES
Strong marketing campaigns don’t happen by chance—they’re built on strategy, execution, and the right foundations. 12 Key Campaign Essentials You Can’t Overlook is a four-part video series designed to help B2B marketers create and optimize campaigns that drive real business impact. Whether you're fine-tuning your approach or launching a new campaign, this series provides the tools, frameworks, and insights you need for measurable success.
The Four Essential Pillars of a Winning Campaign Strategy
Core Foundations – Establish a strong marketing base with brand consistency, messaging, and audience targeting.
Campaign Operations – Structure your campaigns for efficiency, resource alignment, and seamless execution.
Data Strategy – Leverage analytics, segmentation, and performance tracking to drive smarter decisions.
Sales Alignment – Ensure marketing and sales work together to optimize pipeline, lead conversion, and revenue impact.
This isn’t just theory—it’s a practical, hands-on experience to help you build and execute marketing campaigns with confidence. Ready to drive real results? Let’s get started!
REAL-WORLD EXAMPLES
Learn from real-world examples and proven strategies you can apply immediately to optimize your marketing and drive results.
SELF-ASSESSMENTS
Gain clarity on your current strengths and gaps with a self-assessment, ensuring you know exactly where you stand before taking your next steps forward.
ACTION PLANS
Follow a guided action plan tailored to your self-assessment, giving you precise steps to reach best practices and advance your strategy with confidence.
ON-DEMAND COURSE
Pillar 1: Core Foundations
Build a strong marketing foundation with the Core Foundations course. Through three key modules—Brand, Messaging, and Optimizing Your Website—you’ll learn how to create a cohesive brand identity, craft compelling messaging, and ensure your website is primed for conversions.
$450
ON-DEMAND COURSE
Pillar 2: Campaign Operations
Streamline your marketing execution with the Campaign Operations course. Covering Project Management, Resourcing, and Internal Communications, this course equips you with the tools to plan efficiently, allocate resources effectively, and keep teams aligned for seamless campaign execution.
$450
ON-DEMAND COURSE
Pillar 3: Data Strategy
Maximize the power of your marketing data with the Data Strategy course. Covering Contact Database, Data Infrastructure, and Performance Dashboards, this course helps you build a strong data foundation, improve targeting and segmentation, and track key metrics for smarter decision-making.
$450
ON-DEMAND COURSE
Pillar 4: Sales Alignment
Align marketing and sales for greater impact with the Sales Alignment course. Focused on Segmentation, Lead Activities, and Sales Enablement, this course helps you target the right audiences, optimize lead engagement, and equip your sales team with the tools and insights to close more deals.
$450
Bundle all 4 courses and save 20%!
Join the waitlist to be notified as soon as the courses become available!
The Workplace Playbook: Thriving as a Leader & an Employee
2-COURSE SERIES
Success at work isn’t just about showing up—it’s about building the right mindset, culture, and strategies to thrive. The Workplace Playbook is a two-course series designed for both managers and employees to create a workplace where everyone can succeed.
For People Managers: Learn how to build and lead a high-performing, engaged team by setting clear expectations, fostering collaboration, empowering decision-making, and maintaining a culture of accountability and balance.
For Everyone: Take control of your career by learning how to navigate workplace dynamics, collaborate effectively, set boundaries, and achieve work-life balance—all while staying true to your values and professional goals.
Whether you’re leading a team or advancing your own career, this series gives you the tools to create a workplace where success and well-being go hand in hand.
ON-DEMAND COURSE
Leading High-Performing, Happy Teams
Great teams don’t just happen—they’re built with intention. This course gives managers the tools to create a productive, engaged team while maintaining a positive work environment.
Set Your Team Up for Success – Provide clear expectations, structure, and support to help employees thrive.
Hold High Standards Without Burnout – Create accountability while fostering a healthy work-life balance.
Empower Decision-Making – Build trust, delegate effectively, and give employees ownership over their work.
Foster a Collaborative, Fun Culture – Create an environment where people feel valued and want to stay.
Communicate Like a Leader – Run effective meetings, align teams, and keep work moving.
Lead with confidence and build a team that delivers—without sacrificing morale.
$300
ON-DEMAND COURSE
Shaping Your Career On Your Terms
Your career isn’t just something that happens to you—it’s something you shape. This course gives you the tools to take control of your growth while maintaining a healthy work-life balance.
Take Back Your Time – Manage meeting overload, reclaim your calendar, and run productive meetings.
Navigate Workplace Dynamics – Handle difficult coworkers and work effectively with a less-experienced boss.
Know When to Move On – Recognize the three signs it’s time to find a new job and plan your next step.
Set Boundaries for Success – Learn how boundaries can boost productivity and job satisfaction.
Own Your Career Growth – Use a Career Growth Plan template to set milestones, track accomplishments, and map your path to a promotion—then discuss it with your manager.
Build the career you want—on your terms.
$300