Your Game Plan For Marketing Success
Helping businesses and marketers execute winning marketing strategies through on-demand courses and content with proven playbooks, expert guidance, and actionable insights.
Trusted By Industry Leaders
B2B Marketing
B2B marketing is about more than just generating leads—it’s about educating buyers, driving demand, aligning with sales, and making data-driven decisions that fuel growth. At The Marketing Quarterback, I focus on the key pillars of effective B2B marketing.
Through my blog (From the Field), YouTube channel, and on-demand courses coming soon, I offer thought leadership content, templates, and actionable insights. Whether you're looking for strategic guidance, tools to improve execution, or insights to stay ahead in B2B marketing, you can find the resources to help you win.
Demand Generation & Campaigns
Creating multi-channel campaigns that attract, nurture, and convert high-value customers.
Data & Analytics
Leveraging insights to optimize performance, improve conversion rates, and refine audience targeting.
Sales & Marketing Alignment
Ensuring marketing efforts support sales goals with targeted messaging and lead-handling strategies.
Operational Efficiency
Streamlining marketing operations, automation, workflows, and budget allocation for scalability and ROI.
Customer Communications
Strengthening relationships with effective messaging, content, and lifecycle marketing.
Building High Performing, Happy Teams
Structuring and coaching marketing teams to execute at the highest level and grow in their careers.
From the Field: Simplified Playbooks for SMBs
BLOG
Small to Midsized Businesses
At The Marketing Quarterback, my approach is built on a proven framework: Establish Your Foundation, Activate Your Channels, and Evolve Your Brand. I help businesses lay a strong marketing foundation, execute strategic campaigns across the right channels, and continuously refine their brand for long-term success. Through expert guidance, hands-on coaching, and actionable playbooks, I provide the tools and strategies needed to turn marketing into a game-winning advantage.
Expert consulting to help businesses create and execute winning marketing strategies.
Strategic Guidance
Personalized coaching for business owners, marketing leaders, and teams to refine skills and improve execution.
Marketing Coaching
Tailored marketing playbooks providing frameworks, step-by-step strategies, and actionable insights.
Customized Playbooks
Interactive sessions on foundational marketing, campaign execution, and optimization.
Workshops & Training
Ready-to-use marketing templates, guides, and tools to streamline execution.
Templates & Resources
Blog, videos, and insights to help businesses stay ahead with marketing trends and strategies.
Thought Leadership
BLOG
Red Zone Marketing: Simplified Playbooks for SMBs
Get discovered online with our guide to setting up your business on the top 10 platforms, plus voice search tips!
DOWNLOADABLE
Real Testimonials, Real Results
Dr. Andrea Johnson-Davis, Davis PTSR
“Susan has been instrumental in aligning our strategies with our evolving goals and providing invaluable support as challenges arise.”
“Susan’s leadership and collaborative spirit were instrumental in bridging the gap between marketing and sales, creating a unified force that propelled our organization forward.”
Brandie Marone, Intentsify
Contact
YOUR MARKETING QUARTERBACK
Susan Farrell
Renowned for her innovative approach to demand generation and data strategies, Susan prioritizes customer-centric marketing efforts, resulting in substantial revenue growth, heightened brand visibility, and the execution of comprehensive multi-channel global campaigns.
20 years of marketing experience
Led teams at Dow Jones, The Wall Street Journal, and firms from start-up to $200M
Most recently as CMO, achieved a 25% increase in budget efficiency while maintaining a 40% marketing-influenced pipeline through global expansion